Product Designer

Bio

Innovative and detail-oriented User Experience Designer with over 12 years of experience in creating user-centered designs for web and mobile applications. Proficient in conducting user research, usability testing, and translating insights into intuitive interfaces. Passionate about improving user interactions and enhancing overall satisfaction. Adept at collaborating with cross-functional teams to deliver compelling digital experiences that align with business goals. Committed to staying abreast of industry trends and best practices to continually elevate design quality.

Experience

Development Dimensions International
https://www.ddiworld.com/

Sr. UX Designer

August 2022 - August 2024

Responsabilities

  • Create High-Fidelity Wireframes: Develop detailed wireframes that visually represent design concepts, focusing on the structure and layout of user interfaces.
  • Develop Interactive Prototypes: Build interactive prototypes to test and validate design concepts with real users, ensuring functionality aligns with user needs.
  • Establish and Maintain Design Systems: Collaborate with design team members to create and manage design system libraries using Adobe XD, ensuring consistency and efficiency in design.
  • Collaborate with Cross-Functional Teams: Work closely with teams across different disciplines to ensure that prototypes meet project objectives and requirements.

Price Travel
B2C https://www.pricetravel.com/
B2B https://www.travelinn.com.mx/

Lead UX Designer

July 2021 – Aug 2022

Responsabilities

  • DesignOps: Design tools to encourage consistency in the team's workflow, documentation, and deliverables.
  • Team Leader: Lead and develop a team of designers to deliver user experiences for B2C and B2B platforms. Define the team's vision and goals to meet and exceed business and marketing objectives.
  • Mentoring: Mentor junior designers and provide leadership within the UX team, fostering professional growth and ensuring high-quality design outputs.
  • Collaborate with Cross-Functional Teams: Work closely with teams across different disciplines to ensure that prototypes meet project objectives and requirements.

Bestday
B2C https://www.bestday.com/

Service Designer

July 2019 – July 2021

Responsabilities

  • Research: Conduct user research to understand user needs and effectively communicate these insights to both business stakeholders and technology teams.
  • Mapping: Map processes and create and analyze personas, workflows, Jobs to Be Done (JTBD), and service blueprints to identify and address product gaps.
  • Design: Design personas, empathy maps, journey maps, user maps, wireframes, prototypes, high-fidelity concepts, and engineering-ready UI designs.
  • Document Processes: Analyze and document the processes for the operation of the BDTravel-Experience receptive line.
  • Facilitator: Facilitate co-creation workshops.

Lead UX Designer

June 2016 – July 2019

Responsabilities

  • Oversight of the UX Team: Coordinate, support and guide designers, offering mentorship and direction.
  • Define guidelines:Collaborate with the design system team, help define guidelines, and standards to ensure a consistent and cohesive user experience across all platforms and touchpoints.
  • Test Designs: A/B hypothesis approach to increase site conversion.
  • Research: Assisted with research, usability testing, and user journey mapping as needed to gain insights and identify opportunities for enhancing the user experience.
  • Collaborate with Cross-Functional Teams: Work closely with teams and departments across the company to ensure that prototypes meet project objectives and requirements.
  • User-centered design solutionsTranslated user insights and business requirements into user-centered design solutions, incorporating user interface design, interaction design, and visual design principles.
  • UX Laboratory: Creation of the first usability laboratory in the company.

UX/UI Designer

May 2013 – June 2016

Responsabilities

  • Design: Wireframes, prototypes, user flow diagrams, user journeys, low fidelity mockups, high-fidelity visual designs and other deliverables as appropriate.
  • Collaborative Development: Work closely with the product and development teams during implementation to ensure that design concepts are translated into fully functional and visually compelling features.
  • UX Metrics: Work closely with Product Managers to gather business requirements and success metrics
  • Identify user needs: Plan, conduct, and participate in discovery and ideation activities to identify user needs and best-in-class experiences, utilizing brainstorming workshops, whiteboarding sessions, usability testing, surveys, and user interviews

Education

Bachelor of Information Design

Universidad de las Americas Puebla
2000 - 2006

Fine Arts Certificate

Universidad de las Americas Puebla
2000 - 2006

Certificate

UX Management: Strategy and Tactics

Interaction Design Fundation

Research Methods and Best Practices

Interaction Design Fundation

Languages

  • Spanish
  • English
Skills
  • Qualititive Research
  • Quantitative Research
  • Prototype
  • Mapping
  • Research
  • HTML,CSS,SCSS
  • Scalable design systems
  • Accessibility design
  • Data-Driven Design

Tools

I think that little by little I'll be able to solve my problems and survive.
- Frida Kahlo -