Successfully developed a comprehensive design system and component repository, enhancing consistency and significantly reducing development time. This approach streamlined the design process, leading to more efficient collaboration and improved overall productivity.
We successfully increased the percentage of reservations paid with rewards points and boosted the number of logged-in users on our B2C site. This project enhanced customer engagement and loyalty, resulting in a more rewarding shopping experience.
We launched a strategic design and research initiative that significantly reduced operational costs for our tourist transportation service. By enhancing unit tracking and transforming internal applications, we improved user experience and streamlined interdepartmental communication.
In 2020, as a UX Designer for a leading OTA in LATAM, I conducted user research to uncover insights into the online hotel booking process. This initiative focused on identifying user pain points and prioritizing projects based on data-driven findings, ultimately boosting conversion rates.
