Product / UX Designer
I’ve spent over 11 years designing digital products that are not only beautiful but also intuitive for users.
Let’s build something great together! I’ve spent over 11 years designing digital products that are not only beautiful but also intuitive for users.
Let’s build something great together!
A leading travel service provider in Latin America was facing major inefficiencies in its transportation operations. Drivers struggled with outdated workflows, lack of real-time updates, and reliance on manual processes.
I led the redesign of the mobile app by conducting user research and mapping service workflows, which enabled real-time service tracking and improved coordination. This redesign reduced miscommunication and enhanced operational tracking.
Loyalty programs are powerful, but only if users see their value. In this project, I led UX improvements to enhance how users interacted with reward points, making the experience more intuitive and transparent. Through research, A/B testing, and strategic UI changes, we increased user logins, improved checkout conversions, and boosted point redemptions—turning passive rewards into a key driver of customer engagement and business growth.
A strong design system is the foundation for efficiency and consistency in digital products. In this project, I led the creation of a unified design system that streamlined collaboration between designers and developers. By defining reusable components, clear design guidelines, and scalable UI patterns, we reduced inconsistencies, accelerated product development, and improved the overall user experience. This initiative not only enhanced visual and functional coherence but also empowered teams to design and build faster with a shared, well-documented system.
In the fast-paced world of online travel agencies (OTAs) in Latin America, user experience isn’t just a feature—it’s a competitive advantage. As a UX Designer at one of the region’s leading OTAs, I set out to understand how travelers make booking decisions and uncover the pain points in their journey.
What I found would help shape product strategy and improve conversion.
