Product / UX Designer
With over 11 years of experience crafting seamless digital experiences. I blend creativity, strategy, and front-end knowledge to design intuitive and impactful products.
Let’s build something great together! With over 11 years of experience crafting seamless digital experiences. I blend creativity, strategy, and front-end knowledge to design intuitive and impactful products.
Let’s build something great together!Successfully developed a comprehensive design system and component repository, enhancing consistency and significantly reducing development time. This approach streamlined the design process, leading to more efficient collaboration and improved overall productivity.
We successfully increased the percentage of reservations paid with rewards points and boosted the number of logged-in users on our B2C site. This project enhanced customer engagement and loyalty, resulting in a more rewarding shopping experience.
We launched a strategic design and research initiative that significantly reduced operational costs for our tourist transportation service. By enhancing unit tracking and transforming internal applications, we improved user experience and streamlined interdepartmental communication.
In 2020, as a UX Designer for a leading OTA in LATAM, I conducted user research to uncover insights into the online hotel booking process. This initiative focused on identifying user pain points and prioritizing projects based on data-driven findings, ultimately boosting conversion rates.
In this project, I led the redesign of BD Experience's driver application, focusing on user-centered design and operational efficiency. By conducting ethnographic research and engaging directly with drivers, we identified key pain points and implemented solutions that improved communication, reduced operational costs, and enhanced the overall service quality. This initiative not only streamlined processes but also fostered better coordination between drivers and office staff, contributing to a more seamless experience for both employees and customers.
Loyalty programs are powerful, but only if users see their value. In this project, I led UX improvements to enhance how users interacted with reward points, making the experience more intuitive and transparent. Through research, A/B testing, and strategic UI changes, we increased user logins, improved checkout conversions, and boosted point redemptions—turning passive rewards into a key driver of customer engagement and business growth.
A strong design system is the foundation for efficiency and consistency in digital products. In this project, I led the creation of a unified design system that streamlined collaboration between designers and developers. By defining reusable components, clear design guidelines, and scalable UI patterns, we reduced inconsistencies, accelerated product development, and improved the overall user experience. This initiative not only enhanced visual and functional coherence but also empowered teams to design and build faster with a shared, well-documented system.
To design truly user-centered travel solutions, we needed to deeply understand our customers. This project focused on qualitative and quantitative research to uncover traveler behaviors, pain points, and expectations. Through in-depth interviews, usability testing, and data analysis, we gained key insights that shaped strategic design decisions. The result? More intuitive booking experiences, improved service communication, and product enhancements that directly addressed user needs—ultimately driving customer satisfaction and business growth.
